BISA has been developing the ecosystem in Salamanca, focusing on its expertise in coordinating and organising events. MTB organises “added-value” matchmaking activities inserted in larger events. BISA had the ambition to include professional matchmaking services within its emerging Startup Olé larger event. Noticing that MTB’s matchmaking were adaptable to any kind of venue,always attracting international investors and high levels of serendipity, BISA proposed that MTB take charge of the matchmaking for the event.
The results speak for themselves, with both startups and investors praising the organisation and dynamics of the activity: 75% of meetings leading to follow-up, and more than half investors and corporates ready to work with international partners. Way to go cross-border!
Looking at the future after WELCOME, BISA and MTB are actively exploring continuing the collaboration, leveraged by the Startup Europe network, to deliver high impact and international reach to events with an European scope.